User Research

• ​Participants | 9
• Group in-depth interview | 3
• Individual in-depth interview | 6  
• Age | 27-30, 30-50 
• Occupation | Full-time, Entrepreneurs
• Home | Leasing, Owning ​

Interview Questions

• ​Current practices
•  Fears & struggles
•  Energy Knowledge
•  Tech familiarity 
•  Habits
•  Motivations

Synthesizing & Ideation

2 User personas
Identified user's problems
Ideation for solutions (products, apps, branding)
Market learnings​

Users Persona

Information Architecture​

Sketches and low-fed

Workflow Diagram

Inspirations

Iteration #1 (Electricity)

Iteration #2 (Water)

Final Logo

Style Guide

Wise App Interface